About Us

Hello, I’m Emma, the Mum behind Esther’s Fairytale House.


When I was pregnant with Esther in 2016 I discovered this whole new world of Instagram Mummy Makers and I immediately wanted in! I didn’t know what I wanted to create or sell, but I knew it had to be something for children.


Along the way I had started following a few interior accounts, a few of them displaying the most beautiful Children’s bedrooms and nurseries. There was always lots of questions around where the items featured were from with many answers being Australia, Sweden etc and I had struggled to find many of the items in the UK when doing Esther's nursery.

A few months passed and I returned to my full time job, but I knew deep down my heart was just not in it anymore, I wanted to do my own thing. I immediately I knew what I wanted to do and Esther's Fairytale House born.
 

Fast forward three years and our range has expanded to include soft toys, canopies and home accessories. Despite our continuous growth, we've remained true to our core values of high quality and excellent customer service; we want to offer products and experiences that create lasting memories and can be treasured for years to come.

We understand a child's imagination is a powerful and unique thing. Children can create incredible tales and stories in their bedroom taking them to an enchanted and playful world where all their dreams come true.

Esther’s Fairytale House wants to take children into that magical world full of dreams, adventures and fairytales creating playful memories that will stay with them forever  


Our Mission

To make all children’s dreams come true by turning any kids room into a fairytale

Our Vision

Our vision is to create a magical ambiance where children can be surrounded by joy and happiness. A dream land where they can create their own fairytales and give wings to their creativity and imagination. We are here to turn all their dreams into reality!

nursery canopies for children's rooms
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